If you follow celebrity news you know that Beyonce and Jay-Z have a baby.
They named the baby Blue Ivy.
Now I knew a guy named Blue and I've heard of women named Ivy so as celebrity baby names go it's not so bad. It's kind of catchy. You know. . . I think Blue Ivy would make a great product name!
And so do Beyonce and Jay-Z. That's why they registered the name as a trademark.
They are the third to do so by the way. Two others tried registering the name just after the baby was born but the applications were rejected. This one will probably go through.
I haven't looked up the application but I read that it is for perfumes and scents.
Do you really want to smell like a baby? Now I don't have any kids of my own but my brother has six and I can tell you most of the time babies don't smell that great.
Personally I'd have gone with a line of baby clothing, but hey, I'm not the one with the multi-million dollar portfolio.
And I'd never name a baby Blue Ivy.
So if you have a baby, before you pooh pooh any weird name suggestions, ask yourself if you want to make it a trademark. Will it be distinctive enough?
Maybe Rob Morrow should open a line of training pants named for his daughter Tu (yes, her name is Tu Morrow)